A landing page for Sunstone RP, a consequence-driven FiveM city where player actions have lasting impact. The design leads entirely with narrative tone — the goal was to attract serious roleplayers rather than cast a wide net.
What it includes
- Cinematic hero — full-screen boxing/fighter imagery that immediately communicates the server’s gritty, high-stakes atmosphere
- Pre-launch badge — subtle “In early development stage” label positioned above the headline to manage expectations honestly
- Headline — bold, high-contrast “WHERE ACTIONS LEAVE A MARK” with a red accent on “MARK” to reinforce the consequence theme
- Descriptor — one tight sentence: “A serious, consequence-driven RP city where actions persist and power is earned slowly.” — targeted directly at the intended audience
- Dual CTA — “JOIN SUNSTONE” as primary, “JOIN OUR DISCORD” as secondary, with visual weight difference to prioritise server entry
- Minimal nav — Rules and Discord links only, keeping focus on conversion
Notes
Deliberately stripped back. No feature lists, no screenshots — just tone and messaging. Built to appeal to a specific type of player and filter out everyone else.