Alabama Project Landing
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Alabama Project Landing
Hero-led launch page with bold campaign messaging and community onboarding.
Note: additional details and visuals for many projects are not published due to NDA constraints.
A launch landing page built for The Alabama Project, a FiveM roleplay server set in an immersive Alabama environment. The page was designed to generate hype before the server went live, drive Discord signups, and communicate the server’s core pillars clearly.
What it includes
- Full-screen hero — cinematic GTA background with a particle/debris overlay animation to set the tone immediately on load
- Campaign headline — bold typographic treatment: “BUILT FOR DEEP, Meaningful ROLEPLAY”, mixing weight and a script accent for emphasis
- Dual CTA — primary “GET READY” button alongside a “JOIN OUR DISCORD” secondary action to capture both ready-to-play and community-curious visitors
- Countdown timer — live Days / Hours / Minutes / Seconds countdown to server launch, built to create urgency
- Server pillars — three-column breakdown of Roleplay, Economy, and Community, each with a short descriptor to communicate what makes the server worth joining
- Alabama Project branding — centred logo lockup anchoring the identity above the fold
Notes
Designed as a pre-launch marketing page. Emphasis was on bold, immersive visual tone that matched the server’s identity rather than a generic community template.